From hair dryers to straightening irons, home styling techniques are not kind to the poor lengths of our hair! These thermal appliances weaken the hydrogen bonds in our hair to give it the desired shape. Using concentrated heat, they attack our protective hair cuticle and go straight to the fibre. The result: the hair is certainly dry and smooth, but it becomes dull, forks and breaks. Here are some tips on how to avoid having to choose between style and healthy hair!
You'll need to help your hair regain its health before asking it for anything more. The day before blow drying or straightening (Ay! Qué calor!) give your hair a nourishing and repairing mask to replenish its keratin stocks and strengthen its natural protective film.
On the day of, after a gentle shampoo and detangling conditioner in a warm shower, rinse your hair with cold water to help close the hair cuticle. This will start you off on the right foot!
This is the key step! Use a thermo-protective treatment that will wrap your hair fibre in a protective barrier. Our Repairing Cica-Serum with organic Cupuaçu protects your hair up to 220°C and provides deep nourishment. These treatments are not a mere luxury! They help to limit the aggressiveness of the heat by distributing it as evenly as possible along the fibre. Apply to slightly damp hair for blow drying, or to dry hair for straightening.
Your hair doesn’t belong in the grill! There is no need to keep straightening the same lock until it is fried. A single pass is enough, then attend to another, even if this means coming back at the end to get the most stubborn ones. A bit of gentleness!
These techniques that use thermal appliances are a real test for your hair. Try to space them out as much as possible to give your hair time to recover. It's the perfect excuse to have several hairstyles under your belt! And if air-drying is out of your reach, opt for an appliance that allows you to adjust the temperature - your hair will thank you!
Organic cupuaçu butter, found in our thermo-protective serum, is 1.4 times more restorative and nourishing than shea butter!
Cupuaçu is a favourite fruit in Brazil and a must in cosmetic formulas. Its cultivation helps protect endangered ecosystems.
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