Cream and serum

Choosing the right face cream and serum

Face cream and serum are the two most important products in an effective beauty routine. In fact, these products are essential to keep your skin smooth and healthy for as long as possible. That's why it's important to choose the right moisturising face cream and serum. But what exactly are these two products? How do you use them? What are their benefits for the skin? And above all, how do you choose them? You’ll find all the information you need to know about these two products in the short guide below, as well as all the answers to your questions.

What exactly are face creams and serums?

Face creams and serums are two particularly important products for moisturising your skin. Therefore, you should include them in your daily beauty routine. Most people understand the importance of using a moisturiser, but not always of using a serum.

However, these two products are complementary, and your cream will be much more effective with a serum than on its own. Serums have a much higher concentration of active ingredients than other skin care products, such as creams for example. They can be rich in hyaluronic acid, fruit acids or essential oils. Serums are often packaged in small containers that allow them to be dosed precisely. And given their intensity, you don’t need to apply many other products.
 
The main difference between a cream and a serum is in the formulation, with serums being more concentrated. Serums are designed to be used in addition to other skin care products to reinforce their effectiveness. Creams and serums are therefore the ideal duo to moisturise your face. As far as application is concerned, we recommend using them once or twice a day over your entire face. After cleansing your skin, you should start by applying the serum. Once the serum has been absorbed into the skin, you can then apply your day or night cream.

What are the benefits of a face cream and serum?

Both products have numerous benefits for the skin. With their highly concentrated formulation, serums will act on a particular skin issue. You should therefore choose a serum with an active ingredient that will help treat your problem, rather than a serum adapted to your skin type. For example, there are serums that will help fight against sensitive skin, signs of ageing, loss of firmness or dark spots.
 
There are also serums designed to prevent the appearance of pimples and blackheads, to regulate excess sebum or to reduce the appearance of pores. Serums contain very powerful active ingredients such as hyaluronic acid, vitamin C, zinc, salicylic acid or collagen, which will help to overcome many skin issues. As for your day or night cream, you should choose it according to your skin type. It will offer moisturising and repairing properties that will protect your skin day after day.

Discover Klorane's range of face creams and serums

For nearly five decades now, Klorane has specialised in creating cosmetics and skin care products for the whole family. With our experience, we carefully select each of the active ingredients incorporated in the products we offer. For some years now, we’ve also been paying close attention to the way in which we manufacture our cosmetics. We’ve also chosen to design all our products in France.

We are also very sensitive to the environment, which is why we favour a more sustainable approach to cosmetics that’s both respectful of the environment and of living beings. We’ve designed our range of face creams and serums from active ingredients that are renowned for their effectiveness and adapted to sensitive skin. You can rely on the organic Wake-up Call Serum with Cornflower Water, made from Cornflower grown in the Tarn region of France, as well as hyaluronic acid. This serum will tone and moisturise the skin, leaving it smoother and more radiant. You can try out the Water Sleeping Mask with organic Cornflower, which will regenerate the skin overnight. When you wake up, your skin will be rested and radiant.