Klorane Botanical Foundation's action in the Amazon in partnership with UNESCO Green Citizens Program
According to estimates from Greenpeace, in Brazil alone, nearly 900 trees are chopped down every minute. The Klorane Botanical Foundation has developed a partnership with The Beraca Institute to try and make a difference to this number. This partnership involves conducting research (with help from a professor of socioecology of the Federal University of Peru, Belem) on what the impact would be on the forest by using the Capuacu plant in our products.
The initial exploration phase has identified several action sites and set up an ambitious plan to share knowledge between the different communities using Capuacu, an example of this is the community of Santa Luzia, which have over 2 decades with of experience in agroforestry research. The community passes their knowledge on to the isolated community of Bela Aurora which is made up of descendants of slaves. This knowledge allows them to cultivate/farm Capuaca by combining it with other endemic plants. This exemplary sustainable development education initiative has received acclaim from UNESCO as part of the international program "UNESCO Green Citizens, Pathfinders for Change."»